Inspired by the delicious world of baked goods, I had the pleasure of creating a logo for The DoughBoy that perfectly captures the essence of their brand.
Key Elements:
- A charming cookie icon paired with playful lettering that exudes fun.
- A light blue and deep brown palette, symbolizing fresh milk and rich chocolate for a mouthwatering appeal.
This logo is a delightful blend of creativity and taste, making The DoughBoy truly unforgettable.
Starting with a mood board full of cookie-inspired logo marks, fun typography, and comforting color palettes, I moved into quick sketches and playful concepts that evolved through several iterations.
The DoughBoy logo is designed for versatility while maintaining its fun, inviting identity. It comes in the following variations:
White Type, Brown Cookie, Light Blue Background – Primary version, fresh and playful.
Light Blue Type, Brown Cookie, White Background – Clean and soft for light surfaces.
Black & White Versions – Essential for high-contrast applications.
Exclusion Zone: To maintain clarity, the spacing around the logo should be equal to the size of the "O" from the wordmark.
